Close your eyes and get comfortable. We’re going to start with an exercise. Nothing too tricky, but a simple visualisation piece used by most garden-variety guided meditation apps.
Let your mind wander and quieten until you can see your story coming to life, delighting your audience. This could be through a beautiful set of images in an editorial spread, in the pages of a book, in an award-winning film or a hit podcast narrated by Zendaya. Take a moment to reflect on what makes it so special.
How are the audience responding? Are they engaged? Is it hitting the mark? How does it feel to share your story with the world? How are you reading this paragraph with your eyes closed? But most importantly, I want you to ask; how did your story come to life?
Now open your eyes.
HOW DID WE GET HERE
Thanks to 20 years of passion and study in storytelling, I’ve been able to immerse myself in the industry, developing a thorough understanding of the Australian and global landscape, fostering deep industry connections, and creating engaging and profitable content thanks to a disciplined approach to market analysis.
Today’s audiences are intuitive, accessible by many mediums and living in the moment. My strengths lie in capturing and enticing these consumers on mass, aligning relevance with demand and desire. This alignment allows for the creation and development of new and exciting content, diversified revenue streams and innovative growth of traditional channels.
Being an avid consumer of the content I create helps maintain an audience-first approach to production across print, digital, visual and audio platforms.
FAQs
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
/sköt.ee hen.dō/ [noun]
author, editor, creative director + podcaster 👱🏼🌴🌊💪🏽☀️
the short
Scott Henderson is an author, journalist and editor with a focus on health and lifestyle.
Born and raised in Sydney, Australia, Henderson spent his early career in sport, fitness and health marketing and PR. His first book, The Manual: A practical guide to life, health and happiness, was released by Pan MacMillan in 2023.
A graduate of sports science and international studies (Spanish major), Henderson wrote for publications including Men’s Health Australia, Women’s Health and NineMSN before joining Men’s Health, where he served as Editor and Content Director. Reinforcing his commitment to healthy storytelling, in 2023 he completed the Screenwriting for TV course with the Australian Film Television & Radio School.
His next book, The House That Health Built, will be published in 2025.
THE BIT LONGER
Scott Henderson has always had an unbound curiosity and eagerness to share the stories of others, leading to a combination of passion and career. Having studied Sport Science in both Australia and Spain, Scott went on to work in the sport, health and fitness industries in Australia, USA, Spain, and the UK. Scott was most recently the editor and content director of Men's Health Australia, sharing stories at the forefront of health pre, during and post-pandemic whilst interviewing some of the world’s largest names in health. From ground-breaking world-first initiatives to smashing traditional notions of masculinity, Scott has the power to engage an audience, aligning relevance with desire to set the zeitgeist of the 2020s.
Now as a creative force, Scott continues to share his passions with a wider international community through the authoring of books, journalism, creative direction and podcasting with a focus on both mental and physical health.
Scott has produced content for the global Men’s Health network, whilst also making regular appearance as a health and men’s lifestyle expert on Sunrise, hosting events and panels, contributing to digital and print publications including nine.com.au, WHO, and Women's Health among others, with a holistic health book due for release mid-2023.
A healthy lifestyle means so many things to so many people, and that is the beauty of the health and sporting industries. Constant change, evolution, momentum and inspiration from all corners of the world all add to the meaning of the philosophy. I'm a huge believer that life and health should not be mutually exclusive. A healthy lifestyle isn't an hour of segregated exercise or the occasional green smoothie, but a life lead respecting your mind and body.
Through fitness based creative direction, content production, brand strategy, & events, it's my collective goal to work with like minded people and brands to keep pumping out content and footage that motivates a healthy lifestyle.
As a writer and creative, I started where my passion, values and roots lie….. in fitness, mental health, sports, travel and nature. To date, I have delivered creative campaigns in Australasia, Europe and North America for sporting brands, service providers, luxury and FMCG brands, and individuals, and we continue to seek out the next challenge.
Today’s readers are intuitive, accessible by many mediums, living in the moment and sharing their experiences with their networks. Scott's strengths are capturing and enticing these consumers on mass, and aligning relevance, demand and desire. Scott excels in creating imaginative, unforgettable, attention grabbing content based around thorough research to make sure the message cuts through the noise. He wants to continually expand and explore healthy human conditioning and mindfulness on a personalised and sustainable level through his work, whether that be through written word, content production, sharing access to experts or training.